Leia T. Ward on Mastering the Art of ‘Interior Marketing’

This week’s DMTV Milkshake guest is luxurious dwelling stager Leia T. Ward, founder and principal of LTW Layout and a person of the “Top 10 Luxury Stagers” in the U.S. (Former customers incorporate Bruce Willis.)

Irrespective of whether you are obtaining a residence, offering a household or just questioning if you’re ever going to get about to effectively decorating the residence you dwell in, Leia is aware of accurately what a home owner desires to do to max out their asking cost – irrespective of whether that’s picking up rugs or altering, nevertheless quickly, to a transitional-present day decor scheme. “When we phase peoples’ houses, it could be completely distinctive from the fashion they had been dwelling in,” she states. “If they dwell in a quite regular, centre-hall colonial, we may possibly arrive in and make it a small little bit a lot more fashionable, so that it speaks to likely buyers. It might not line up with the sellers’ aesthetic – and we inform them which is ok. We’re just offering your residence. You don’t have to like it.” That, although, is typically not the finish of the tale: “Sometimes when they arrive in and it is all staged, they say, “Oh my gosh, I’ve in no way viewed my house like this – I desire I did this sooner. I like it, and can you occur style our new home?” A different consumer in fact took their home off the marketplace the moment Leia’s crew was carried out staging it: “They ended up loving the staging so a lot that they took it off the current market and did not sell the home,” she claims. “So that was a acquire for the vendor it’s possible, but the real estate agent, not so a great deal. I felt definitely poor about that one particular.”

Also in this Milkshake, Leia reveals the “one strange trick” of property staging and the best information she’s at any time gotten – both as a designer and as a small business operator. She also talks about just one of the hardest components of the brief: navigating the intensive feelings that can accompany a dwelling sale. “We under no circumstances know what we’re walking into,” she states. “Someone could be obtaining a divorce. There could have been a reduction in the family. It is not usually that persons are moving up into a more substantial, greater, nicer property. I believe the greatest thing that I do is try out to control feelings – just to be empathetic to what the sellers are likely by means of and test to emotionally take out them from the house, to market it and package it as a product and get them on board with that so that they can get the most important supply. In the end that is what it is about: All people needs the finest cost.” Tune in for much more strategies on how to get it.

Images by Andrea Carson.

Diana Ostrom, who has written for Wallpaper, Inside Style and design, ID, The Wall Avenue Journal, and other outlets, is also the writer of Faraway Locations, a newsletter about journey.

Milkshake, DMTV (Style Milk Television set)’s 1st frequent collection, shakes up the traditional job interview format by inquiring designers, creatives, educators and industry experts to select job interview queries at random from their beloved bowl or vessel. During their candid conversations, you will not only gain a peek into their private homeware collections, but also important insights into their operate, lifetime and passions.